Content Management

The most important aspect of any Digital Signage system is the very reason why it is used in the first place: the content. To bring effective returns good content needs to be managed professionally. The solution offered by Innova uses the world’s leading content management software, Scala. All content, including videos, images and text is first adapted to the size and resolution of the screens and displayed following a specific plan.

The software package, which manages the displays and content, includes a server-side content management system as well as media software installed on the computers held at different working locations. The software package is used to design templates and to control how and when content is displayed on the screens. In addition, it can not only broadcast content retrieved from different sources but also makes it possible to customise content for specific offices, restaurants or shops at different locations. For example, should you wish to announce a promotional campaign in only three of your six stores, Innova’s content management service would be able to display the new content for those stores while displaying different information in the stores which are not involved in the campaign. This helps you to manage your digital platforms in an extremely effective way.