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IDO - Istanbul Sea and Ferry Busses
Overview
Istanbul Deniz Otobusleri (Istanbul Seabuses and Fast Ferries Inc.) - IDO- was founded in 1987 by Istanbul Metropolitan Municipality in order to provide fast, comfortable, safe and alternate commuting services. As of today IDO oparates 80 vessels and 83 terminals carrying more then 90 million passengers and 5 million vehicles annualy. In April 2005 merging with City Line Ferry Services IDO became primary provider of waterborne transportation services in Istanbul and The Sea of Marmara. Over the last number of years IDO has invested 200 million $ for new fleet and port facilities.
Challenge
During rush hours there were long queues at IDO ticket counters. Passengers had to arrive several hours in advance of their travel times to get their tickets. On the other hand, vehicle drivers had to get their tickets from the box offices before arriving to the terminals not to wait in long queues or even not to miss their ferries. This also had a negative and dissatisfying effect on IDO customers.
Ki Solution
iNNOVA designed two different models of ticketing kiosks for indoor and outdoor use. The kiosks had to meet tough demands: Each kiosk issues thousands of tickets each day. What's more, some of the kiosks are outside in the sun and close to the sea, making the environment very demanding for ticket printers. A user friendly kiosk application allowed internet buyers to get their tickets simply by swiping their credit cards.
Result
Ki Kiosks were deployed at all of the terminals both for indoor and outdoor usage. During high season, a single kiosk prints approximately 15,000 tickets per day. With this high efficient and robust solution there was a high increase in customer satisfaction and demand to IDO services. |
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